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Communication marketing and digital solutions
TINK is all about combining communication and technology (two areas of expertise inextricably linked in today's business world), and also about creating strategies that yield tangible results.
TINK Digital Profitability
Member relations management
The GRM™ Solution is an integrated management solution for organizations wishing to provide their members with better services. Optimize your internal processes, member profile management, communications, financial transactions, and events and get the most out of the Internet. Take advantage of an effective and flexible technological platform that guarantees quick access to accurate information.
TINK Digital Profitability
E-Learning TINK
TINK has acquired solid experience over the past 16 years in processing training content as well as developing and deploying online training applications. The combination of our scripting, design, and hosting skills make us a major player in this market.
Communication
marketing
Marketing in this age of ubiquitous communication may seem like an insurmountable challenge to some. But for TINK, the opportunities to reach and connect with the needs of consumers and users have only become more tangible and more numerous. With mobility and social networking now a mass phenomenon, the proximity and dialogue brands establish with their target audiences are incontrovertible factors for success that cannot be ignored.
Many rules have changed, and communication platforms are constantly evolving. But to really connect with the people you want to attract, you have to get back to basics: know your audience and your market, then develop a basic strategy, a positioning, and a unified and relevant approach.
TINK doesn't sell "digital." It sells what you want to sell. By putting the expertise of our marketing communications specialists to work for your brand, we help you inject meaning, creativity, and performance into your promotion and marketing actions.
- Communication plans
- Strategic plans
- Branding
- Creative advertising
- Print production
- Video production
- Media planning and purchasing
- Television
- Radio
- Web
- Mobile
Technological
Development
In today's world, digital technology is behind nearly every dynamic and interactive platform there is—not just websites, but also TV, entertainment, digital ads, telephony, commerce, mobility, productivity, and community.
Agencies that really understand the digital world focus on what's in front of computer screens—people. To develop a viable digital solution (i.e., one that solves a problem in a measurable way), the audience has to be more than a "target." It has to be the starting point. At TINK, user behavior and media consumption habits are reflected in our efforts and our solutions.
Because digital technology lets you reach more people more quickly and effectively, the solutions we develop require a mastery of today and tomorrow's issues and technologies. As with anything else, mastery takes time. TINK has been investing time since its inception in 1995.
While others still struggle to get their bearings, we're right at home in the digital world.
- Audits
- Web strategy and e-marketing
- Social media strategy and community management
- IT consulting and development
- Ergonomics, information architecture, scripting
- Websites, intranet
- SharePoint portals
- E-commerce
- Web applications
- Mobile applications
- Flash 2D/3D animation
- E-learning
Web
Performance
Our Web campaign and performance department has a team with in-depth expertise in Web analytics covering every aspect of online activity, including banner campaigns, SEM, SEO, social media tactics, and online brand management.
Statistical analysis of a website or Web campaign involves more than counting hits and clicks. A complete online statistical analyses process makes it possible to understand and influence user behavior to help meet the client's objectives.
TINK is proud to be one of only four Google Analytics certified partners in Quebec. Our specialists also hold "Google Analytics qualified individual" Certification.
In addition to Google performance evaluation tools, our team masters a series of additional data analysis tools including Omniture, Web Trends, Radian6, Web CEO, and more.
Our Web analytics experts offer a complete range of specialized services to measure and analyze campaigns and initiatives in a variety of areas:
- SEM (Search Engine Marketing)
- SEO (Search Engine Optimisation) – in search engines
- SEO (Search Engine Optimisation) – off-site activities
- SMO (Social Media Optimization)
- Online advertising campaigns (banners)
- E-marketing campaigns by email
- Mobile campaigns
- Website performance
- Brand monitoring