Frédéric MartinB.A., Strategic Vice President, General Director, Quebec
''Profit through knowledge."
As one of the main actors implicated in the technological evolution of marketing and communications, Frédéric ensures that plans are based on a profound understanding of the risks, the environment and the target audiences. For more than 16 years now, Frédéric, who possesses a bachelor's degree in graphic communication, has worked to develop strategies that cultivate profitability and drive intelligent, innovative tactics.
