Tink - Profitabilité numérique

Grasp.

The initial challenge was to modernize the existing application:  Rôtisseries St-Hubert desired for a centralized order-taking platform, while optimizing the integration with their existing systems. The vision: imagine a solution that offers to clients the chance of experiencing total quality while reducing operational costs, while staying inline with the company's fundamental commitment since 1951: the client's satisfaction.

By studying their consumers' behaviour, TINK understood that it was not only necessary for these consumers to live a great experience around their meals but that the company needed to remain close to their clients' values and their need to be recognized.

The key: make this overall irresistable experience even more delicious and easy. Do this globally, in a mutually profitable way.

Develop

Conceive, develop and deploy a unique online ordering platform for Rôtisseries St-Hubert that optimizes the exploitation of Internet technologies while integrating best practices in terms of usability, user experience, security and performance.

This central digital platform allowed the efficient handling of a large volume of daily orders both online and over the phone, greatly reducing the processing time and margins of error. Each order goes directly from the clients’ computer…to the nearest rotisserie’s kitchens.

The geolocalization and integration of POS data eliminates logistical problems. TINK, amongst other things, enriched the online experience by personalizing profiles and saving past orders. What’s more, a “best offer” function is displayed by default, which portrays St-Hubert’s values of transparency and loyalty.

Profit

The newly integrated call center and online ordering platform led to the significant reduction of operating costs. As well as its stellar speed and the increase of orders processed, this initiative also allowed the center to avoid having to expand or re-localize.

Qualitatively, TINK helped St-Hubert better spread the word and appreciation of its offering and corporate values. The clientele’s satisfaction rate was interpreted through high fidelity to the delivery services and a new found closeness to the brand name.

Profitability sectors impacted:

• Brand image
• Operations management
• Supply chain management
• Delivery management
• Complaints management
• Commercialization