Another Boomerang grand price for Tink
On November 29th, Tink was awarded a grand Boomerang price in the category acquisition strategy for one of its project in collaboration with the Fonds de solidarité FTQ.
To counter the effects of a massive disbursement from the baby boomer’s retirement, the Fonds de solidarité FTQ aimed to rejuvenate the profil of its investors. To do so, Tink worked alongside of the Fonds and Nexio, to develop a new content strategy and designed a new user-friendly digital platform. The main idea was to change the focus of the product and to aim at the user by putting the investors in the heart of every strategic thoughts.
The redesign of the website optimized the user experience, conceded a new vision to the graphics and the content strategy that adapts to the customer’s life cycle. Conversion rate have been significantly increasing since. Just what we needed to justify a victory. In all, great job team!