Ajusto Rethinking the driving experience.
In the three months following launch:
Using technology to encourage good driving habits
With its Ajusto program, Desjardins Insurance is the first Canadian insurer to use telematics to encourage good driving habits in its policyholders. In 2015, the company decided to enhance the experience even more by launching the Ajusto app, the first 100% mobile telematics insurance program requiring no in-vehicle device.
- Present the new mobile app
- Make it easier for existing users to transition over to the new app
- Encourage new users to try the app
Clear and convincing
Guidance and transparency are at the heart of the content strategy. The website uses a storytelling approach featuring simple and concise language to facilitate understanding and guide the user in the change process.
A simplified linear process
From its design to the content itself, the website was developed to help visitors discover the app in the simplest way possible, through a linear process.
Conversion by empowerment
“It’s in your hands.” The storytelling approach first leads users to understand that they are in control of their driving behaviour and their savings, and then convinces them to download the mobile app.
Gamification and multimedia
Scrolling website navigation combined with a storytelling approach invites users to discover the Ajusto universe.
A focus on mobility
Creating a mobile page to present a mobile app is logical, right? The page was designed to be completely responsive. The content, motion graphics, design: everything adapts to the user’s platform.
The page also includes a blog managed with Drupal, which allows the brand to provide relevant content to users.
A complete experience
The Ajusto website offers a fun and interesting experience reflective of the app, in order to incite downloads while explaining its key functionalities.