Digital performance marketing analyst
Permanent Position / Montréal
What we're looking for
We are currently seeking a Digital Marketing Analyst
Reporting to the Head of Digital Marketing and mentored by a digital performance strategist, your mandate will be to support your team in creating strategies, implementing tactics, and optimizing various online advertising campaigns.
If you enjoy creating synergy across channels, juggling SEO/SEA/SMM, online advertising, social media, and more. We definitely have a place for you on our team!
Job Tasks and Responsibilities
- Design advertising campaigns on Google Ads and Bing Ads;
- Build dashboards and perform follow-ups;
- Set up tracking and analyze data;
- Optimize and maintain account performance for search engines;
- Optimize website content for search engines (SEO);
- Prepare and present monthly status reports on the performance of different platforms and campaigns (KPIs, Programmatic, SEA, SMM, etc.);
- Stay up to date with the latest trends in digital marketing.
Required Qualifications and Characteristics
- Minimum 2 years of experience creating and managing digital marketing campaigns (specifically online advertising and SEO);
- Proficiency with Facebook, LinkedIn, and Google advertising platforms;
- Proficiency with Google Analytics;
- Experience with Google Data Studio or Google Tag Manager, an asset;
- Experience with WordPress and WooCommerce, an asset;
- Knowledge of HTML, an asset;
- Knowledge of monitoring tools such as SEMrush, Ahrefs, Moz, an asset;
- Knowledge of CRM (Zoho, HubSpot, Salesforce), an asset;
- Communication and collaboration: excellent interpersonal skills, team spirit, positive attitude and strong relationship skills, good tolerance for constructive criticism;
- Organization and execution: autonomy, strong organizational skills, time and priority management, ability to lead multiple projects simultaneously;
- Creative and strategic vision: dynamism, creativity and innovation, and an analytical mindset;
- Bachelor's degree in marketing or equivalent;
- Excellent oral and written communication skills in French;
- Good oral and written communication skills in English, as you will work with part of our clientele based in Ontario.
What we offer
Your well-being is at the centre of our priorities. That's why we are proud to offer you the following benefits:
- 37.5-hour work week with a flexible schedule;
- Hybrid work mode (2 days per week in person at our office);
- Summer schedule;
- Paid vacation;
- 5 paid flexible leave days;
- Group insurance: medical, dental, short- and long-term disability, as well as travel insurance;
- Supplementary health account;
- Employer contribution to a collective RRSP;
- Telemedicine service;
- Employee Assistance Program (EAP);
- Access to the Elan program;
- Recognized clientele and large-scale projects with varied and modern technologies;
- Career development opportunities;
- Reimbursement of training and professional development activities;
- Events and social activities.