Digital performance marketing specialist
Permanent Position / Montréal
What we're looking for
We are currently seeking a Digital Marketing Specialist
Reporting to the Head of Digital Marketing and mentored by a digital performance strategist, your mandate will be to support your team in creating strategies, implementing tactics, and optimizing various online advertising campaigns.
If you enjoy creating synergy across channels, juggling SEO/SEA/SMM, online advertising, social media, and more⦠we definitely have a place for you on our team!
Job Tasks and Responsibilities
- Design advertising campaigns on Google Ads and Bing Ads;
- Build dashboards and perform follow-ups;
- Set up tracking and analyze data;
- Optimize and maintain account performance for search engines;
- Optimize website content for search engines (SEO);
- Stay on the lookout for new marketing opportunities within mandates;
- Support clients in bringing value-added ideas to life;
- Prepare and present monthly status reports on the performance of different platforms and campaigns (KPIs, Programmatic, SEA, SMM, etc.);
- Advise clients and execute marketing tactics;
- Stay up to date with the latest trends in digital marketing.
Required Qualifications and Characteristics
- 3 to 5 years of experience creating and managing digital marketing campaigns (specifically online advertising and SEO);
- Proficiency with Facebook, LinkedIn, and Google advertising platforms;
- Proficiency with Google Analytics;
- Experience with Google Data Studio or Google Tag Manager, an asset;
- Experience with WordPress and WooCommerce, an asset;
- Knowledge of HTML, an asset;
- Knowledge of monitoring tools such as SEMrush, Ahrefs, Moz, an asset;
- Knowledge of CRM (Zoho, HubSpot, Salesforce), an asset;
- Communication and collaboration: excellent interpersonal skills, team spirit, positive attitude and strong relationship skills, good tolerance for constructive criticism;
- Organization and execution: autonomy, strong organizational skills, time and priority management, ability to lead multiple projects simultaneously;
- Creative and strategic vision: dynamism, creativity and innovation, and an analytical mindset;
- Bachelor's degree in marketing or equivalent;
- Excellent oral and written communication skills in French;
- Good oral and written communication skills in English, as you will work with part of our clientele based in Ontario.
What we offer
- Competitive salary.
- 37.5-hour workweek with a flexible schedule.
- Hybrid work mode (2 days per week at the office).
- Summer schedule.
- Paid vacation and sick leave.
- Group insurance.
- Contribution to a collective RRSP.
- Access to a free gym.
- Telemedicine and employee assistance program.
- Renowned clients and large-scale projects.
- Various and modern technologies.
- Career advancement opportunities.
- Reimbursement of training and development activities.
- Events and social activities.
- Experienced colleagues and diverse fields of expertise.