Digital performance marketing strategist
Permanent Position / Montréal
What we're looking for
We are currently seeking a Digital Marketing Strategist to round out our team and meet growing demand. We offer services in digital strategy; online customer acquisition, conversion, and retention; as well as data visualization.
Reporting to the Head of the Digital Marketing department, you will play a key role in supervising the team as they deliver on their mandates and deliverables. You will be the voice of expertise on client engagements.
If digital advertising is your religion⦠we definitely have a place for you on our team!
Job Tasks and Responsibilities
- Plan and lead digital initiatives from the initial pitch through to delivery.
- Support and supervise analysts and specialists throughout project delivery, from strategy through maintenance and account optimization.
- Communicate and collaborate with team leads and the sales team; stay informed on current and upcoming projects to plan internal resource management.
- Ensure the performance and health of client accounts across SEO/SEA/SMM, Programmatic, etc.
- Perform quality assurance across Google Ads, Google Display, Meta Ads, tracking, dashboarding, and more.
- Plan and identify new marketing opportunities within client mandates.
- Optimize internal SEO/SEA/SMM, CRO, and Programmatic solutions.
- Craft the narrative and present monthly status updates on performance across platforms and campaigns (KPIs, Programmatic, SEA, SMM, etc.).
- Advise clients and execute marketing tactics.
- Stay on top of the latest trends in digital marketing.
Required Qualifications and Characteristics
- 5 to 10 years in digital campaign creation and management (online advertising and SEO)
- Strong expertise with Facebook, LinkedIn, and Google ad platforms
- Strong expertise with Google Analytics
- Experience with Google Data Studio or Google Tag Manager is an asset
- Experience with WordPress and WooCommerce is an asset
- HTML knowledge is an asset
- Familiarity with SEMrush, Ahrefs, Moz is an asset
- CRM knowledge (Zoho, HubSpot, Salesforce) is an asset
- Certifications (AdWords, Google Analytics, Facebook Blueprint) are an asset
- Communication and collaboration: strong interpersonal skills, team player, positive attitude, receptive to feedback
- Organization and execution: autonomy, time and priority management, ability to run multiple projects
- Creative and strategic vision: dynamic, creative, innovative, analytical, and synthetic thinking
- Bachelor's degree in Marketing or equivalent
- Excellent French written and spoken communication
- Good English written and spoken communication (Ontario clients)
What we offer
- Competitive salary.
- 37.5-hour workweek with a flexible schedule.
- Hybrid work mode (2 days per week at the office).
- Summer schedule.
- Paid vacation and sick leave.
- Group insurance.
- Contribution to a collective RRSP.
- Access to a free gym.
- Telemedicine and employee assistance program.
- Renowned clients and large-scale projects.
- Various and modern technologies.
- Career advancement opportunities.
- Reimbursement of training and development activities.
- Events and social activities.
- Experienced colleagues and diverse fields of expertise.