Marketing digital experience strategist
Contractual Position / Montréal
What we are looking for
The Digital Experience Strategist plays a key role in shaping and delivering high-quality, user-centric digital experiences across web and mobile platforms for Community & Québec banners. This role drives end-to-end strategy and execution for campaign initiatives and broader business requests, translating business objectives into cohesive, scalable, and measurable digital experiences.
Acting as a strategic connector across teams, the Digital Experience Strategist ensures experiences are aligned with site goals, brand standards, and user needs - while maintaining visibility on workload, prioritization, and performance outcomes.
Employment Type: Full-time, 07-month contract with possibility of renewal, hybrid position
Location: Organization based in Montreal-Nord (3 day per week on-site, 2 days remote)
Hours: 37.5 hours per week
Job Tasks and Responsibilities
- Drive end-to-end strategy and execution for web and mobile experiences across different banners, supporting both campaign initiatives and broader business requests.
- Own and manage B2C campaign workflows, from request intake and ROB development to the creation and maintenance of detailed workback schedules.
- Facilitate discovery and alignment through workshops and working sessions, ensuring clear definition of objectives, scope, and success metrics.
- Translate business objectives and marketing goals into actionable UX/UI requirements and experience strategies.
- Coordinate closely with cross-functional internal teams (Martech, banner, creative integration, content, product, IT) and external partners to ensure seamless execution.
- Guide and support UI Designers, ensuring design solutions effectively bring the experience strategy to life while meeting both user needs and business goals.
- Maintain visibility on workload, capacity, and prioritization, ensuring the most valuable and impactful experiences are delivered first.
- Ensure alignment with site objectives, brand standards, and design systems, driving consistency and high-quality digital experiences across platforms.
- Measure campaign and experience performance, lead post-mortems, and leverage UX/UI analytics and insights to continuously optimize future experiences.
- Collaborate with analytics and optimization teams to support experimentation, testing, and performance-driven decision-making.
Required Qualifications and Characteristics
- 5+ years of experience B2C marketing, digital experience strategy or a similar role.
- Bachelor's degree in marketing or a related field.
- Experience with UX/UI design.
- Ability to lead strategic thinking and creative problem-solving, aligning digital. experiences with business objectives, user needs, and brand standards.
- Excellent verbal and written communication skills, with the ability to clearly articulate experience strategy, rationale, and recommendations to stakeholders.
- Strong organizational and time management skills, with experience managing multiple initiatives, dependencies, and timelines.
- Solid understanding of UX/UI principles, responsive and mobile-first design, and digital experience best practices.
- Proficiency in design and collaboration tools such as Figma, FigJam, Adobe Creative Suite, and similar platforms.
- Familiar with CMS environment.
- Knowledge with analytics and optimization tools.
- Knowledge of SEO best practices and their impact on UX.
- Knowledge of accessibility standards (AODA / WCAG 2.0) and inclusive design principles.
What we offer
Your well-being is at the heart of our priorities. That's why we are proud to offer you the following benefits:
- 37.5 hour work week with a flexible schedule;
- Hybrid work model (3 day per week on-site at the client's office);
- 3 weeks of paid vacation;
- 2 sick days.