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Fonds FTQ

A Grand Prix Média for the Fonds de solidarité FTQ

The Fonds de solidarité FTQ was awarded a Grand Prix Média in the category best content creation for its initiative Épargne positive. The project was carried out in partnership with Cart1er. Tink defined the digital ecosystem, conceived its platform, elaborated the owned content strategy in collaboration with the Fonds and produced the owned content. Cart1er crafted and launched the media strategy and coordinated the creation o [...]

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Parcours oculaire

Testing your solution’s usability to ensure it will meet your client’s needs is a no-brainer!

At Tink, we strongly believe that usability tests are more than a sound investment, they’re a given. However, we also concede that there is still a long way to go in terms of education and awareness about usability testing. That is why today we chose to explore the topic of eye-tracking and the remarkable benefits it can bring when evaluating your solution’s functional design.    Before getting to the heart of the matter, let’s review the ins and out [...]

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Service Financier

How customer experience is changing the face of banking and financial services

Banks and other financial services know they won’t be immune to the transformations brought on by new technology. It’s only a matter of time until the Netflix or the Uber of the financial world starts the ball rolling. The number of people who prefer to do business online is growing at a fast pace and for some, mobility is a key factor in their decision-making process. This change in habits gave rise to the first digital banks, such as Simple [...]

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