A Conference on Customer Experience (CX)
In partnership with Symplify, Tink organized the 2nd edition of the Sommet Customer Journey on February 11, 2019 at the Grande Bibliothèque Nationale de Montréal. This year, marketing and digital experts united to explore the coveted theme: customer experience: it’s a love-hate thing. “While professionals can’t get enough of customer experience, consumers, on the other hand, have a love-hate relationship with brands. They are bombarded with messages, they feel hounded and used. The conference will therefore explore the relationship between brands and consumers in an era where data, touchpoints, digital ecosystems and new technologies are flourishing,” explains Matthieu Dugal, ICI Radio-Canada Première, emcee for the conference. For the attendees, it was : 6 conferences, 3 panels of experts, 1 laboratory workshop and many targeted meetings. Three of our Customer Experience Specialists (CX), Frédérique Garzon, Martin Proteau and André Gagnon hosted a workshop entitled: Design Thinking – Aim for empathy to create the perfect match!” alongside Marie-Pier Lemyre from the Breakfast Club of Canada.
Leading customer experience in the digital industry. Tink is a company that specializes in digital transformation. Our technological roots, marketing skills, and business acumen enable us to better meet the transformation challenges that mid-size and large organizations face when they choose to adopt a customer-centric vision. With 125 experts on our side, we help organizations achieve their full potential by advising and guiding them through the digital elements of their projects. We use every ounce of expertise required to help our clients stand out from the crowd by delivering engaging, profitable experiences that are tailored to the needs of the organization.