A Grand Prix Média for the Fonds de solidarité FTQ
The Fonds de solidarité FTQ was awarded a Grand Prix Média in the category best content creation for its initiative Épargne positive.
The project was carried out in partnership with Cart1er. Tink defined the digital ecosystem, conceived its platform, elaborated the owned content strategy in collaboration with the Fonds and produced the owned content. Cart1er crafted and launched the media strategy and coordinated the creation of paid content.
L’Épargne positive aims at broadening the notoriety of the Fonds de solidarité FTQ amongst young adults while contributing to their financial literacy in order to support them in the achievements of their financial goals.
Tink is proud of the numerous talents that contributed, near or far, to the success of this on-going project. We also want to congratulate the Fonds for this award, which is added to their list of achievements, highlighting the efforts of the digital marketing communications team.
Account Director: François Boissonneault
Project Manager: Catherine Lavigne
Content Strategist: Ariane Lafleur
Media Strategist: Leila Staali
Content Production Consultat : Marie-Claude Hébert
SEO Consultant: Mylène Dunand
Data Strategist: Dominic Villiard
Coordinator: Chantal Azzam
Developer: Simon Lussier
Developer and integrator: Patrick Vienneau
Quality Assurance: Léa Frigon