Brunet.ca gets a makeover to promote its new campaign
Montreal, October 28, 2015 – To celebrate its 160th anniversary, Brunet is taking an “active health” stance with the launch of a new campaign focused on the theme “Be actively healthy”.
To support this campaign, Tink has created a new homepage for Brunet.ca along with a section dedicated to seasonal promotions and advice. The website now provides an optimized browsing experience and includes the addition of star products and seasonal offers, a way to find and select nearby pharmacies, and new visual supports.
“The campaign’s digital positioning is aligned with the concerns of Quebecers, who are increasingly prioritizing their health and well-being. To help this digital exploration, a content strategy was also deployed to offer personalized seasonal tips to customers,” said Michel Couture, Vice-President, Strategy and Digital Planning at Tink.
Founded in 1855, Brunet's mission is to provide the more personalized advices and services in health and wellness to Quebecers. The company continues its development by improving continually its products and services. Brunet is owned by McMahon Distributeur Pharmaceutique Inc., subsidiary of Metro Richelieu inc. McMahon operates a network of nearly 200 pharmaceutical stores under the banner of Brunet, Brunet Plus, Brunet Clinique and Clini Plus and employs nearly 3,000 people.
Tink has been at the forefront of the marketing and technological dimensions of the business world since 1995, using its knowhow to guide its partners and establish innovative and profitable strategies. Tink is one of the few Quebec-based agencies with in-depth knowledge of the entire value creation chain, proposing a 360° offer starting from the strategy to the realization, including gamification, merchandising as well as support, evolution and 24/7 hosting services.
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