Desjardins launches the Caissescolaire.com multiplatform website
Desjardins Group, in collaboration with digital agency Tink, has created a new educational website dedicated to teaching young people between the ages of 6 and 11 the tools necessary for sound financial planning. Accessible on any platform, the site is easy to navigate and features a playful design with content specifically tailored to children, parents and teachers.
“We continue to work in close collaboration with the Desjardins Group and we are extremely proud to have partnered with the school caisse team to create this great initiative that helps young people understand the value of money," said Jocelyn Couture, President and CEO of Tink.
About the school caisse
Founded in 1907 by Alphonse Desjardins, the School Caisse was created to help children become more financially independent and to teach them how to save money even at an early age. This educational service has been offered in more than 1,000 elementary schools in Quebec and Ontario.
Tink has been at the forefront of the marketing and technological dimensions of the business world since 1995, using its knowhow to guide its partners and establish innovative and profitable strategies. Tink is one of the few Quebec-based agencies with in-depth knowledge of the entire value creation chain, proposing a 360° offer starting from the strategy to the realization, including gamification, merchandising as well as support, evolution and 24/7 hosting services.
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