Tink and BP Canada: A New Partnership to Support Brand Awareness and B2B Sales
An expert in residential and commercial roofing, BP Canada (Building Products of Canada) has been part of the Saint-Gobain Group since 2023. This integration within the global leader in the production, processing, and distribution of construction materials is part of a broader strategy aimed at positioning the Saint-Gobain Group as a national one-stop shop in the construction industry.
Looking to boost its B2B sales and strengthen its brand awareness across the country as part of its alliance with the Group, BP Canada recently mandated our team to review all of its digital strategies. This partnership, which began in January 2026, includes the development and deployment of a 360° media strategy, as well as the ongoing management of all BP Canada's advertising placements.
Our mandate is set to expand to include optimizing their website's organic search ranking for search engines and intelligent assistants, as well as designing and implementing an email marketing strategy. This comprehensive approach aims to position BP Canada at every stage of its customers' decision-making journey. Large-scale brand awareness campaigns will also be deployed to establish the company in consumers' minds. In a second phase, we will also be called upon to develop strategies to foster synergy with other group partners.
About Tink
Tink is one of Québec’s largest independent digital agencies. For the past 30 years, it has been guiding local companies through their digital transformation. With more than 200 experts covering all aspects of the digital field, Tink designs and deploys high-performance, tailor-made solutions aligned with each client’s business objectives.