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Tink celebrates its 30th anniversary: A message from Jocelyn Couture, president and co-founder

September 8, 2025
Tink 30 ans

It was 1995, but to me it feels like yesterday: my partner Marcel Tremblay and I were launching Concept S2i, which, 14 years later, would become Tink. I still picture us in our small office, building our very first client-server applications at a time when the Internet was still uncharted territory. Thirty years later, we're talking about artificial intelligence, automation, mixed reality, and digital sovereignty. In short, the digital world has never stopped reinventing itself… and we've always known how to evolve along with it!

A culture that keeps us going

Over the past thirty years, we've lived through countless digital revolutions: from the first static websites to social platforms, from e-commerce to mobile, and on to structured data and augmented intelligence. At every turn, Tink was there, riding the wave!

But what has truly allowed us to endure is our culture, rooted in three essential pillars:

  • know-how (rigor, agility, relevance, and ability to deliver);
  • relationships, built on genuine, lasting proximity;
  • trust, earned over the course of projects and years.

Thank you, again and again

At its heart, Tink is first and foremost a team, bringing together more than 25 specialized fields within the same organization — from development, design, and strategy to analysis, architecture, project management, writing, and coordination. So I must express my deepest thanks to all our Tinkers who, day after day, create, test, deliver, and iterate with passion and dedication.

Of course, this 30th anniversary is also thanks to the loyalty of our clients, some of whom have been with us for more than a decade!

  • Metro, for over 20 years;
  • Desjardins, for over 15 years;
  • Brunet and VIA Rail, for over 10 years;
  • Jean Coutu, Super C, and Cascades, for over 5 years.

Not to mention the organizations we've partnered with more recently, with whom we hope to build lasting relationships for many years to come! My warmest thanks go out to all our clients who have grown with us and contributed to shaping who we've become.

A very special thank you to Marcel Tremblay and Michel Couture

From left to right: Michel Couture, Jocelyn Couture and Marcel Tremblay

It would have been unthinkable to talk about our 30 years without mentioning the invaluable contribution of my partner Marcel, with whom I co-founded the company, and my brother Michel, who joined the team in 1999. I want to take a moment to warmly thank these two pillars of our history!

30 years — and now?

Our 30th anniversary is of course an important milestone, but it's also a starting point for the decades ahead. Driven by our rigor, our collective intelligence, our thirst for learning, and our desire to always do better, we are more than ready to take on the new digital challenges ahead (AI, enhanced accessibility, cybersecurity, automation, technological eco-responsibility, and more). Together, we will continue to build strong, more ethical, useful and sustainable digital ecosystems for the businesses of today and tomorrow.

Thank you to everyone who has contributed to this story. And welcome to all those who will help us write the next chapter with us!

"After 30 years of evolution, what guides us remains the same: building useful, robust, and human digital ecosystems. It's on this foundation that we are preparing the next 30 years!"

— Antoine Desjardins, Chief Operating Officer

Jocelyn Couture
President and Chief Executive Officer