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Understanding Why CX is a crucial element for today’s businesses

Customer experience (CX) should be an important strategic lever for all organizations. That’s why Tink has switched gears and made this area of expertise the focal point of the services it offers. The company has shifted from focusing on marketing and digital technology, to a more holistic set of services, with our sights set on profitability. Tink now prepares and guides medium and large-sized companies through their digital transformations by putting the customer at the heart of the proce [...]

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An improved look for RESISTO's website

In partnership with Tink, RESISTO has modernized its online platform. The comprehensive redesign of the company’s Canadian and American websites targets the needs of construction professionals and homeowners/do-it-yourselfers. RESISTO, a division of SOPREMA, is a renowned international company that specializes in the retail sale of residential construction and renovation products. The new Canadian and American websites have a more refined d [...]

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Sommet Customer Journey 2019

A Conference on Customer Experience (CX)

In partnership with Symplify, Tink organized the 2nd edition of the Sommet Customer Journey on February 11, 2019 at the Grande Bibliothèque Nationale de Montréal. This year, marketing and digital experts united to explore the coveted theme: customer experience: it’s a love-hate thing. “While professionals can’t get enough of customer experience, consumers, on the other hand, have a love-hate relation [...]

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