A complete digital support for a successful e-commerce transformation
Context and Mandate
South Shore Furniture is a family-owned company based in Quebec that has specialized in the design and sale of ready-to-assemble furniture since 1940.
Primarily focused on selling through retailers (B2B), South Shore Furniture was also looking to expand its direct-to-consumer (D2C) sales to diversify its revenue streams. To achieve this, the company launched a major overhaul of its transactional website in 2022, with the goal of improving the online shopping experience and turning it into a true growth driver. They entrusted us with the mission of completely rethinking their e-commerce environment by implementing a high-performance Shopify Plus store equipped with custom connectors to integrate with SAP, their internal ERP (Enterprise Resource Planning) system.
Achievements
South Shore Furniture turned to us for support throughout every stage of its modernization journey. We have delivered a wide range of digital services to the company since the beginning of our collaboration in 2022:
- Consulting and support services to optimize customer experience (UX), SEO, and content strategy (2022)
- Strategic planning and consulting in web architecture and operational process optimization (2022–2023)
- Technology recommendations for a migration to Shopify (2023–2024)
- UX/UI design (2023)
- Development of a Shopify Plus store and custom connectors for Meubles South Shore’s enterprise systems (2024)
- Ongoing support and evolution of the connectors and the Shopify store (2024 to present)
This major e-commerce overhaul drew on many of our areas of expertise:
- Digital strategy
- Customer experience (CX) optimization
- SEO
- Web analytics
- Experience design (UX)
- Development, business analysis, and web architecture
- Consulting services.
Roadmap
To address the needs of South Shore Furniture’s website, our digital strategy experts first traveled to the company’s head office in Ste-Croix-de-Lotbinière to meet with local teams and lead a series of workshops. Following these sessions, our strategists delivered a comprehensive strategic roadmap, which included a digital audit, a content strategy, and SEO recommendations.
UX/UI Design
Once the digital strategy was defined, we supported South Shore Furniture in creating UX/UI wireframes and designing the new website. This phase was essential before configuring and developing their new online store.
Website Development and Integration with Enterprise Systems
In addition to configuring South Shore Furniture’s Shopify store, we developed a custom connector to interface the company’s internal systems (SAP) with the Shopify platform. This integration allows for seamless synchronization of product and customer data.
Support and Evolution
Since the launch of southshorefurniture.com, we have continued to enhance the website and the custom connector based on the company’s evolving needs.
Client Testimonial
"Tink has been incredibly helpful in establishing the necessary foundations to support our digital expansion. The team quickly gained our trust with their excellent understanding of our business challenges and ambitions. They supported us in defining and refining our target audience and provided us with a clear and strategic plan to increase engagement. The entire South Shore team enjoyed collaborating with Tink, with respect, humor, and a positive atmosphere! Our confidence in their expertise remains unwavering."
Marie-Pier Perron, IT and E-commerce Project Manager at South Shore
Results
As a certified Shopify Plus partner in Quebec, our agency enabled South Shore Furniture to launch a streamlined, intuitive, and high-performing transactional website that delivers an enhanced browsing experience for customers. Thanks to a strategic, human-centered, and results-driven approach, we successfully transformed the company's digital vision into a robust, scalable e-commerce platform built for the future—supporting both B2B and B2C growth.
Since 2022, several successfully completed projects have led to the delivery of a Shopify Plus platform that fully meets South Shore Furniture’s needs and expected features:
- A customized, easy-to-manage online store: South Shore Furniture can now independently upload and update products. Our team remains available to support any development needs or specialized expertise.
- Seamless integration with internal systems: Product updates are automatically synchronized across both the website and the company’s internal systems.
- Adaptation to complex infrastructures: Their new e-commerce environment is now fully integrated with the SAP ERP system.
We're looking forward to helping South Shore Furniture write the next chapters of its success!
