A New B2B E-Commerce Site for JRV
Context
A leader in industrial and commercial distribution in Quebec and Labrador’s mining and industrial sectors, JRV offers a wide range of products, from traditional tools to handling and maintenance equipment, as well as health and safety supplies. To better reflect its full range of products and brand image, the company wanted to implement an online e-commerce platform that could also serve as a corporate showcase.
Involved in every aspect of JRV’s digital strategy, our team was brought in to work on the company’s new e-commerce and corporate website, developed for the Sept-Îles–based business.
Objectives
- Generate online revenue;
- Optimize the user experience;
- Automate manual processes;
- Make the product catalog more accessible online;
- Simplify the purchasing process for customers;
- Provide 24/7 availability for JRV’s B2B clientele;
- Modernize the company’s brand image.
Mandate
As JRV’s official digital partner, we were tasked with overseeing all strategic, functional, and technological aspects of the company’s transactional platform. This was done in collaboration with an external freelance art director, who developed the brand identity and visual mockups for the new website.
Spanning from July 2024 to March 2025, the mandate involved 15 of our digital specialists and brought together several of our areas of expertise:
- Business strategy and analysis;
- Solution architecture;
- Front-end and back-end development;
- Configuration of advanced B2B features;
- Project management with a dedicated product owner (PO);
- Website integration on the Shopify Plus platform;
- Technology consulting;
- Quality assurance (QA) analysis.
Realisations
From the initial planning phase to the final launch, we provided JRV with comprehensive strategic support, drawing on our in-depth knowledge of B2B e-commerce and Shopify Plus functionality.
Thanks to our advanced e-commerce expertise, JRV now benefits from a customized catalog for each client, featuring tens of thousands of products with all relevant conditions and descriptions (product details, pricing, payment and delivery terms). The company also relies on an automated, personalized, and always-accessible online commerce platform built on the robustness and continuous evolution offered by Shopify Plus.
Ultimately, this web development project opened the door to numerous improvements for JRV and its clientele:
- New, modern, and complete transactional site;
- Unified corporate and e-commerce environment;
- Automated information sharing between the website and JRV’s internal system;
- Fully integrated e-commerce platform with JRV’s enterprise system;
- Shopify Plus platform with role management and multi-catalog capabilities;
- Personalized account management process for each B2B client;
- Streamlined order management interfaces tailored to each user’s needs;
- Customized purchasing experience (tailored cart and checkout process);
- Flexible delivery options and advanced payment methods;
- Workflow automation through personalized Shopify Flows;
- Optimized inventory management using Shopify’s multi-location feature;
- Reduced internal friction from handling emails or paper-based orders.
Simplicity and functionality in tune
Launched in March 2025, this new transactional site makes JRV’s product catalog easily accessible online while providing a user-friendly and efficient shopping experience for all of its clientele.
"Tink integrated seamlessly into our team and supported us throughout the entire process, from the initial analysis to the solution’s deployment. Despite a few hurdles along the way, the Tink team rose to the challenge and offered the right solutions to help us meet our goals. It was a real pleasure working with Tink, and we look forward to collaborating with them on future projects."
— Frédéric Déru, Director of Digital Solutions, JRV