Digital Strategy, Consulting and Customer Experience (CX)
We transform your digital ambitions into a clear vision embodied by profitable digital initiatives.
Our Goal
Harness the full potential of digital to create value for your organization.
Our strategists and consultants use their knowledge, expertise and ingenuity to help you achieve your digital ambitions by proposing realistic, relevant and profitable solutions. Whether we're talking about a content or marketing strategy, a CX intervention or even strategic planning in terms of digital transformation, we adapt the scope and scale of our approach so that it fits your needs and your organizational reality.
Our Services
Strategy and Digital Planning
- Audit & diagnosis of the digital ecosystem
- Monitoring and analysis of the competitive digital environment (benchmark)
- Digital trend analysis
- Strategic planning (digital tactical response plan)
- Transformation strategy
- Digital marketing strategy
CX Support (Customer Experience)
- CX maturity level audit
- Mapping of existing and optimized customer paths (gain-pain-jobs)
- BluePrint behind-the-scenes CX mapping (HR, processes, tools, systems)
- Definition of the target omnichannel experience & mapping of optimized routes
- Definition of the unique value proposition
- CX measurement
- Customer research (consumer voice) and employee research (employee voice): focus group preparation and facilitation
Content Strategy and Digital Marketing
- Content environment audit (owned-paid-earned)
- Content strategy and tactical planning (new website or redesign)
- Social strategy
- Definition and description of digital personas/archetypes
- Digital relationship marketing strategy
- Internal meshing
- Editorial charter and governance plan
- SEO recommendations contextualized to content
- Editorial management (newsdesk): development and coordination of editorial calendars
Business Analysis and Technology Consulting
- Business needs assessment
- Identification of solutions
- Requirement specifications (scope of projects or initiatives)
- Description and documentation of processes and business rules
- Evaluation of project efforts
- Solution architecture
Approaches, Methodologies and Tools
Approaches and Methodologies
- Classic marketing research
- CX methodology inspired by CXPA and Forrester
- Design Thinking/Service Design workshops
- Tink comparability index (benchmark)
- Strategyzer analysis model
- Business Model Canvas
- Value Proposition Canvas
- Customer research: preparation and facilitation of focus groups
Tools
- Smaply
- Miro (formerly RealtimeBoard)
- Kumu
- Strategyzer canvases
- Confluence & Jira – Atlassian suite
3 Key Benefits
Clarity
A clear vision, a realistic road map and precise specifications to achieve your digital ambitions.
Expertise
An experienced team of consultants who are on top of the latest digital trends.
Relevance
Recommendations adapted to your business reality and aimed at improving your organization's performance.
Our Achievements
Strategy, consulting and customer experience
- Digital Strategy, Consulting and Customer Experience (CX)
- Experience Design
- Development, Digital Technology and Solution Delivery
- Data Science and Customer Intelligence
- Digital Operations and Marketing Automation