Thank you for
the journey we
SHARED in 2025

21^st

year of collaboration between our teams

10 + 1

10 banners + 1 loyalty program

65+

projects delivered in 2025

20+

digital specialties at your service

This year, we delivered several initiatives that made your platforms faster, more reliable, and accessible across all your banners.

Specialists who
support you
every day

Our
development
team

Our design
team

Our digital
production team

Our 5 areas of action

Our team is involved in all your digital areas of action every day.

Support, strategic planning
and performance measurement

Concrete solutions, tangible results.

Strategy, consulting and planning
metro
- Strategic support for relational marketing.
metro and Brunet
- Business support, consulting, strategy, planning, and digital vision.
metro, Super C, Brunet and Jean Coutu
- Development of customer journey newsletters.
metro, Super C, Brunet and Jean Coutu
Customer Journey of marketing emails
metro, Super C, Brunet and Jean Coutu
Customer Journey of marketing emails
Measurement, optimization, and performance tracking
metro and Brunet
- Measurement, optimization, and performance tracking.
All banners
- Web analytics roll‑up project;
- Consulting/audits to optimize web analytics and SEO (newsdesks and trend tracking);
- SEO analysis, recommendations, and action plan.
Brunet
Cas d’OR award presented for Brunet newsdesks
Brunet
Cas d’OR award presented for Brunet newsdesks
Content and editorial line
Brunet
- Content strategy and SEO recommendations for digital platforms;
- Writing and optimizing articles for the website.
Brunet and Jean Coutu
- Social media content management and production.
Brunet and Jean Coutu
Health and beauty posts for social media
Brunet and Jean Coutu
Health and beauty posts for social media

Daily and weekly maintenance

A dedicated 25-person team at your service.

65k+

Newsletters and e-blasts

All banners

Coordination/management of nearly 50 newsletters per week;
Design/integration of visuals for newsletters, e-blasts, and web pages.

Newsletters and e-blasts

65k+

Seasonal contests and campaigns

All banners

Planning/management of seasonal campaigns and contests;
Design and integration of campaigns and contests.

Banners for campaigns and contests

Editorial calendar and operations

All banners

Strategic and editorial content planning;
Content management and production.

metro marketing campaign web pages

65k+

Newsletters and e-blasts

All banners

Coordination/management of nearly 50 newsletters per week;
Design/integration of visuals for newsletters, e-blasts, and web pages.

65k+

Seasonal contests and campaigns

All banners

Planning/management of seasonal campaigns and contests;
Design and integration of campaigns and contests.

Editorial calendar and operations

All banners

Strategic and editorial content planning;
Content management and production.

I’m very happy to have built a strong business relationship with metro over the years and to keep contributing to the evolution of their sites and mobile apps every day!

Chantal Azzam, Account Manager, Support and Evolution
7 years with metro

User experience optimization

Smoother journeys, more effective interactions.

Website enhancements
metro, Super C and Food Basics
- Pay Safe technology update;
- Redesign of the Time Slot Selector;
- minicart optimization;
- checkout optimization.
All banners
- Product tile optimization;
- PLP Fullwidth optimization;
- Added a cross-selling feature to increase average basket size.
Cross-selling options
Cross-selling options
Mobile app enhancements
metro
- Mobile app performance optimization;
- UX/UI optimization of the responsive site.
metro
Responsive site
metro
Responsive site
Accessibility and compliance
metro, Super C and Food Basics
- Development of the OPC project.
All banners
- Accessibility optimization;
- Development to comply with Law 72.
Metro
Style guide for accessibility/compliance
metro
Style guide for accessibility/compliance
Programs, partnerships, and new offerings
Moi Program
- Implementation of the RBC Avion program;
- Integration of the GoLoot partner.
Servi Express
- Website delivery.
metro, Food Basics and Super C
- Enhancement of White Label delivery services experience (Instacart and Uber);
- Implementation of transaction history (PJ733);
- Promotion (UX/UI) of Uber and Instacart services;
- Addition of SMS options for Instacart;
- Addition of code/PIN for Instacart delivery;
- Implementation of alcohol delivery system in Ontario with White Label services;
- Implementation of alcohol delivery system in Ontario with White Label services;
- Addition of Instant redeem option for Instacart.
White Label banners for Instacart/Uber Eats
White Label banners for Instacart/Uber Eats
Showcasing local products
metro, Super C and Food Basics
- Introduction of “local products” labels on product tiles and coupons.
metro, Super C and Food Basics
Badges for local products
metro, Super C and Food Basics
Badges for local products