Establish a clear strategic roadmap to restructure the South Shore e-commerce site
By the end of 2022, the Quebec-based furniture manufacturer South Shore decided to trust Tink to accompany them in the restructuring of their transactional website.
As an entirely online company, South Shore primarily relies on the distribution through its retailers and its website for its sales, which are increasing. To support this significant growth, the South Shore team wanted to optimize their transactional website to enhance the online shopping experience for their customers.
To meet the restructuring needs of the South Shore Website, our digital strategy experts visited the company's factory located in Ste-Croix-de-Lotbinière to meet with the on-site teams and facilitate various workshops. Subsequently, our strategists were able to deliver a comprehensive strategic roadmap, including:
- Digital audit
- Content strategy
- SEO recommendations
« Tink has been incredibly helpful in establishing the necessary foundations to support our digital expansion. The team quickly gained our trust with their excellent understanding of our business challenges and ambitions. They supported us in defining and refining our target audience and provided us with a clear and strategic plan to increase engagement. The entire South Shore team enjoyed collaborating with Tink, with respect, humor, and a positive atmosphere! Our confidence in their expertise remains unwavering. »
Marie-Pier Perron, Digital Analyst at South Shore
The collaboration between South Shore and Tink has resulted in a clearly defined strategic roadmap with targeted objectives and timelines, which South Shore has already begun implementing internally. It's been a promising first project with South Shore!