Insights
Digital transformation, e-commerce, customer experience (CX), GA4, SEO... Our team keeps you up to date on the latest trends and best practices.
Insight
Muse, Dots, and other AI agents: 5 questions to ask yourself before delegating tasks
Edouard Guay
October 7, 2026
Launched in September 2026 three weeks apart, Muse (Meta) and Dots (OpenAI) usher in a whole new generation of artificial intelligence (AI) agents capable of acting on your behalf, around the clock, even when you're not in front of your screen. [...]
Insight : Rethinking media strategy in the age of algorithms
Julie Perronnet
September 14, 2026
Insight : Advertising on ChatGPT: What businesses need to know before getting started
August 26, 2026
Insight : Is generative AI becoming a tool for the rich?
Martin Proteau
July 22, 2026
Insight : Artificial Intelligence and Web Architecture: From a Production Challenge to a Governance Challenge
Loïc Marin
May 26, 2026
Insight : Generative Engine Optimization (GEO): Does Your Brand Still Exist in AI-Generated Answers?
René Le Bertre
May 7, 2026
Insight : Why Do Some Large Organizations Succeed in Their Long-Term Digital Transformation?
Antoine Desjardins
April 27, 2026
Insight : Large-Scale Digital Projects: 5 Governance Mistakes That Lead to Fiascos
Gabriel Tassé
April 15, 2026
Insight : 8 Digital Trends I Anticipate for 2026
Gabriel Tassé
January 23, 2026
Insight : 2025 Federal Budget: New Opportunities for Canada’s Digital Sovereignty
Jean-Philippe Bédard
December 22, 2025