Insights
Digital transformation, e-commerce, customer experience (CX), GA4, SEO... Our team keeps you up to date on the latest trends and best practices.
Insight
From GS1 to GS2: The silent transformation of session cookies on Google Analytics 4
Rihab Zarrai Touss
June 10, 2025
Without any prior warning, a new session cookie structure was implemented in Google Analytics 4 (GA4) on May 6, 2025. This change might have gone unnoticed if it hadn't caused a noticeable outage in the platform's reports! What does the arrival of this new cookie format, called GS2, mean? And more importantly, what are the real impacts on your data and business insights? Let's take a closer look together. [...]
Insight : Digital Sovereignty: Why Quebec Businesses Must Regain Control of Their Data?
Stéphane Guérin
May 1, 2025
Insight : WordPress Evolving: Everything You Need to Know
Loic Marin
April 1, 2025
Insight : Building your experience-driven eCommerce store with Shopify
Jean-Philippe Bédard
February 10, 2025
Insight : Conversational Shopping: Here to Stay
Jean-Philippe Bédard
February 3, 2025
Insight : SearchGPT: A Game-Changing Search Engine
Malika Mdahoma
January 27, 2025
Insight : What Future Awaits SEO in 2025?
Mylene Dunand
January 9, 2025
Insight : Are carousels a good tactic?
Valérie Boisvert
August 16, 2024
Insight : How does Shopify Functions give more possibilities to your online store?
Jean-Philippe Bédard
August 12, 2024
Insight : Shopify Custom Applications: A Powerful E-Commerce Solution for Manufacturers and Retailers
Jean-Philippe Bédard
July 22, 2024