Insights
Digital transformation, e-commerce, customer experience (CX), GA4, SEO... Our team keeps you up to date on the latest trends and best practices.
Insight
Large-Scale Digital Projects: 5 Governance Mistakes That Lead to Fiascos
Gabriel Tassé
April 15, 2026
How can we explain the failures and astronomical cost overruns in Quebec's large-scale digital projects? It's a question that sparked much debate in recent years, as names like SAAQclic, Phénix, and Santé Québec have become synonymous with "derailment," "delays," "chaos," and "loss of control." [...]
Insight : 8 Digital Trends I Anticipate for 2026
Gabriel Tassé
January 23, 2026
Insight : 2025 Federal Budget: New Opportunities for Canada’s Digital Sovereignty
Jean-Philippe Bédard
December 22, 2025
Insight : Attribution in GA4: 3 Key Elements to Watch
Rihab Zarrai Touss
August 1, 2025
Insight : Shopify Summer ’25 Edition: Five New Features to Discover
Benjamin Dubé
July 22, 2025
Insight : Artificial intelligence in marketing: 5 mistakes to avoid
Edouard Guay, Stéphane Melancon
July 17, 2025
Insight : Server-side tagging or Google Tag Gateway: which solution is best for your data collection?
Rihab Zarrai Touss
June 25, 2025
Insight : From GS1 to GS2: The silent transformation of session cookies on Google Analytics 4
Rihab Zarrai Touss
June 10, 2025
Insight : Digital Sovereignty: Why Quebec Businesses Must Regain Control of Their Data?
Stéphane Guérin
May 1, 2025
Insight : WordPress Evolving: Everything You Need to Know
Loic Marin
April 1, 2025