Insights
Digital transformation, e-commerce, customer experience (CX), GA4, SEO... Our team keeps you up to date on the latest trends and best practices.
Insight
Is generative AI becoming a tool for the rich?
Martin Proteau
July 22, 2026
I'm not a fortune teller, nor am I a magician. That said, I have a strong sense that, looking a few months or years ahead, only well-funded companies will be able to afford access to the most powerful generative AI models, which may grant them a significant competitive advantage through value chain optimization [...]
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