Insights
Our experts share their views on best practices and trends in digital transformation, digital marketing, and customer experience (CX).
Insight
Action plan for a successful migration to Google Analytics 4
Dominic Villiard
July 14, 2022
If anyone tells you it’ll only take two weeks to migrate to Google Analytics 4 (GA4), you should be skeptical. Remember that movie The Money Pit, starring a young Tom Hanks? Centred on a home reno that turns into a nightmare, the film depicts project management at its worst. When asked how long the work will take, the contractors’ steadfast reply is “Two weeks.” But does the work end up being completed in two weeks? Of course not. Here’s the real answer to how long it’ll take to migrate to Google Analytics 4: it depends. Disappointing, we know. [...]
Insight : Google Analytics 4 vs. Universal Analytics: What’s new and what’s improved?
Dominic Villiard
June 13, 2022
Insight : What can we expect from post-pandemic e-commerce?
François Boissonneault
June 7, 2022
Insight : E-commerce and SEO: a best and lucrative practices guide
Mylene Dunand
February 15, 2022
Insight : What’s new in SEO for 2022
Malika Mdahoma
December 16, 2021
Insight : SXO (SEO + UX) : What are the best practices?
Malika Mdahoma
November 17, 2021
Insight : 5 SEO trends to keep in mind
Malika Mdahoma
November 8, 2021
Insight : 4 core SEO trends to keep an eye on
Mylene Dunand
June 29, 2021
Insight : Branding evolution: Redesigning Tink’s visual identity.
Diane Gosselin
June 17, 2021
Insight : #Tink25 « Today, Tink is one of the rare digital agencies entirely from Quebec »
Jocelyn Couture
February 18, 2021