Our experts share their views on best practices and trends in digital transformation, digital marketing, and customer experience (CX).


Action plan for a successful migration to Google Analytics 4

Dominic Villiard
July 14, 2022

If anyone tells you it’ll only take two weeks to migrate to Google Analytics 4 (GA4), you should be skeptical.  Remember that movie The Money Pit, starring a young Tom Hanks? Centred on a home reno that turns into a nightmare, the film depicts project management at its worst. When asked how long the work will take, the contractors’ steadfast reply is “Two weeks.” But does the work end up being completed in two weeks? Of course not. Here’s the real answer to how long it’ll take to migrate to Google Analytics 4: it depends. Disappointing, we know. [...]