Insights

Our experts share their views on best practices and trends in digital transformation, digital marketing, and customer experience (CX).

Insight

Branding evolution: Redesigning Tink’s visual identity.

Diane Gosselin
June 17, 2021

Tink’s new website went live a few days ago. We didn’t just make a few tweaks—we gave tink.ca a complete overhaul. The talented Emilie Valcourt, head of digital experience creation, and her team deftly guided this shift in our visual identity. Our main objective? To reposition our image and website so they would truly reflect who we are. [...]