Insights

Our experts share their views on best practices and trends in digital transformation, digital marketing, and customer experience (CX).

Insight

What’s new in SEO for 2022

Malika Mdahoma
December 16, 2021

A new year means new resolutions! In this article, we’ll look at the trends you’ll need to keep up with in 2022 to implement a successful SEO strategy Let’s start with the basics. What exactly is SEO (Search Engine Optimization)? SEO refers to all of the techniques that are used to improve a website’s ranking on search engine results pages (SERP). The goal of SEO is to increase a website’s visibility on search engines such as Google, Bing, and Yahoo. [...]