Insights
Digital transformation, e-commerce, customer experience (CX), GA4, SEO... Our team keeps you up to date on the latest trends and best practices.
Insight
Advertising on ChatGPT: What businesses need to know before getting started
August 26, 2026
These days, instead of typing "best urban bike Quebec" into Google, your potential customers are more likely to open ChatGPT and ask it to help them choose. In just a few seconds, the AI compares options and helps them make a decision. And in recent months, something new has been added to this experience: a brand can now appear below the response, in a clearly labelled sponsored content unit. [...]
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