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VIA Rail - Pourquoi tu ne prends pas le train?

VIA Rail enhances its digital experience

As part of its “Why don’t you take the train?” campaign launched today, VIA Rail Canada (VIA Rail) has implemented a communications strategy aimed at changing commuter habits. The objective of this campaign is to let them know about the advantages of taking the train and to encourage drivers to use this form of transportation. To support VIA Rail in the digital facet of its campaign [...]

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