Employee profile - Linda Régent, Web designer
This creative employee has been with us for nearly five years. Meet Linda Régent, a web designer on the design team.
In a few words, how would you describe your role and typical daily tasks?
My role is pretty multifaceted, and I really enjoy it. I work on a variety of exciting different projects that challenge me to step out of my comfort zone. I create all kinds of visual elements (web page mock-ups, banners, etc.), I retouch photos and design icons . . . In short, I do anything and everything related to the user interface (UI) and visual design of digital platforms. I also make the visuals that Tink and its team use on their own platforms and ensure that they align with the agency’s brand image.
Every day is different depending on the project I’m working on. I create content on an ongoing basis, and I get to participate in client meetings when we’re kicking off projects or presenting concepts. And of course, there are certain tasks that carry over from one assignment to the next. For example, I often have to do trend monitoring and benchmarking to see where our creative approach, practices, and services fit in the current digital landscape.
In your opinion, what hard and soft skills are required to succeed in a position like yours?
In terms of hard skills, a web designer needs to be able to build a bridge between the interface they’re designing and the person who will be using it. They need to manipulate different visual codes to deliver a product that’s aesthetically pleasing, functional, and easy to understand. Every element needs to make sense to the user.
As far as soft skills are concerned, you always have to be willing to step out of your comfort zone, question yourself, and embrace constructive criticism: clients might ask for changes to your first, second, or even third draft of a project. You have to be able to react quickly, be creative, and come up with new ideas to align with their vision—hence the importance of being able to adapt and stay curious.
What have you learned during your time at Tink?
- The company has served as a valuable model of structure and discipline for my professional and personal life.
- I’ve also learned that it’s possible to have managers who understand my personality and how I like to work, who trust me, and who know how to assign the right projects to me—ones I’m excited to work on and others that will test my limits.
What is it about Tink that makes you want to keep working here?
- I feel valued as a person and as a professional. I know my opinion matters.
- Work-life balance is a priority here. I have a lot of flexibility, and the company is always understanding when I have personal issues.
- I receive support and guidance to help me reach my professional goals.
What is your greatest professional accomplishment?
In 2022, I worked on a pitch for a project called “Les Chums,” which I really loved. It was one of the most interesting assignments I’ve had—a real breath of fresh air! I was so wrapped up in it that I ended up working overtime.
How would you describe the work atmosphere at Tink?
The atmosphere is laid-back but still professional. No matter what projects we’re working on or what issues we’re facing, people are always approachable and kind.
We’re a really tight-knit team. The people with more experience act as mentors, and it’s nice to talk to each other about our work.
Working at Tink means having the opportunity to . . . ?
- Be myself every day
- Feel that I can fulfill my ambitions
- Develop professionally and learn in a positive environment
What advice would you give to future employees in your field?
Don’t be afraid to take risks and step outside of your comfort zone: nothing ventured, nothing gained! And always be mindful of other people and what they have to offer. As Van Gogh said, “There is nothing more truly artistic than to love people.”