Employee profile – Laura Heid, Bid Manager, consulting services and communication

July 21, 2023
Laura Heid

Laura Heid joined Tink’s consulting services team as a coordinator in May 2019. In November 2021, she became our Bid Manager, consulting services and communication. Read on to learn more about her role.

In a few words, how would you describe your role and typical daily tasks?

I have a hybrid position that touches our service offering, our sales tools, and our marketing / business development strategies. That’s one of the things I like most about my job, because no two days are alike!

As the person in charge of tenders, consulting services, and communications, I oversee the entire tendering process at Tink (qualification, team coordination, writing, client follow-up, etc.). Every tender is equally important in my eyes. They’re like my babies! Every one of them represents an opportunity to stand out from our competitors and offer real added value for the client.

My mindset is that I’m never selling just a project, I’m selling the promise of a successful long-term partnership.

Some of my other duties include keeping our clients happy and maintaining and optimizing our sales documents. I also make sure that all our communications align with Tink’s brand image. Of course, my job requires a lot of teamwork, which is why I often meet with the directors at Tink to talk over our tender and make sure we’re meeting our clients’ needs. It’s important to make sure we’re all on the same page.

In your opinion, what hard and soft skills are required to succeed in a position like yours?

First of all, you have to be pretty resilient. You can’t win every contract, and when you lose one, you have to be able to accept it, roll up your sleeves, and ask yourself what you can do differently to win the next one. You also have to be quite detail-oriented so you can put together comprehensive service offers that meet both the client’s needs and the sometimes stringent tendering requirements. Having strong writing skills is a huge asset as well, and can make the difference between winning and losing a contract

You also need to be a skilled leader to succeed in this role, as you often have to work with people involved in different steps in the process and understand how to manage every aspect of a project from start to finish. I would also say that you need a good dose of enthusiasm to engage people and sell them on a project.

What have you learned during your time at Tink?

I’ve learned to assert myself and have self-confidence. Having the support and backing of my team and everyone in management has obviously helped a lot with that! My years at Tink have also taught me that you always need to think long-term and take the time to do things right, even when you’re up against a tight deadline.

What do you like about Tink, and what makes you stay?

I’m a French expat, and I have to say that Tink has become like a second family to me. Everyone is super friendly, and the company always puts people first. Values like that are worth their weight in gold. And unlike other organizations that just pay lip service to their corporate values, Tink walks the walk.

What is your greatest professional accomplishment?

I’m particularly proud of carving out a place for myself in a team of skilled professionals, some of whom have more than 20 years of expertise in their field. As I mentioned earlier, I’ve become much more self-assured since working here, and that has allowed me to recognize the value I add to the company in this role.

Today, I have an incredibly fulfilling role that was tailor-made for me! It motivates me to keep working to help Tink grow and take the company to another level

How would you describe the work atmosphere at Tink?

In a word, I would say great! The people here are talented but down-to-earth. No one has a big ego, and everyone does their part to get the job done. I particularly like the sense of community at this company. And we’re still able to do such great work together even when working from home!

For you, working at Tink means having the opportunity to . . . ?

It means having the opportunity to grow both personally and professionally while being unapologetically myself. It is also means having the freedom I need to achieve my goals. That’s priceless!

What advice would you give to future employees in your field?

Keep in mind that there’s room for everyone in the digital sector. It’s a steadily growing industry, and contrary to popular belief, you don’t need technical skills to get started in this field. There’s a need for thinkers, strategists, writers, designers, integrators, project managers, and people from many other different backgrounds. Don’t underestimate yourself—you can make a difference in this industry too!