Lucie and André Chagnon Foundation

Redesign of the Lucie and André Chagnon Foundation’s website


Launched in 2012, the Lucie and André Chagnon Foundation’s website had fallen out of step with the organization’s new positioning and needed an upgrade.

The Foundation was therefore seeking a strategic digital partner and collaborator who could help with the strategic planning (identification of needs and objectives) and detailed design of its new website.


Mission and positioning:

  • The purpose of the site is to clearly present, explain, and clarify the Foundation’s core mission to a small set of specific target audiences.
  • The site should help build the Foundation’s reputation first and foremost by highlighting the successes and achievements of the groups and organizations it supports. The Foundation must be humble and transparent in its supportive role.
  • Like a wise older brother, the Foundation pursues its mission by guiding, coaching, and supporting territories, networks, and resources. It aims to make a long-term difference in the fight against poverty by helping kids achieve academic success.

Realisations - Strategy

Audit of the current ecosystem:

  • Research and understanding of the current global situation
  • Documentation and identification of main issues
  • Cybermetric data analysis
  • Internal consulting with Foundation teams

Strategic planning:

  • Primary target analysis and comparative monitoring
  • Identification of needs and objectives
  • Creation of digital personas
  • Customer journey mapping and identification of user intent
  • Creation of a digital value proposition
  • Positioning and definition of the solution

Content strategy and editorial approach:

  • Establishment of the content approach
  • Drafting of the web editorial charter
  • Creation of the table of contents

Realisations - Creation

Information architecture, ergonomics, and graphic design:

  • Organization of information
  • Site map design
  • Ergonomic design (wireframes)
  • Interaction design
  • Graphic design of the entire interface (graphic mockups)

Drafting of website specification:

  • Creation of functional and non-functional requirements
  • Definition of technological and technical requirements
Visit the Lucie and André Chagnon Foundation website. (opens new window)