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Ordre des infirmières et infirmiers du Québec (OIIQ) Put nurses at the centre of the experience.

 

Highlights:

A unified digital ecosystem One platform to meet
the needs of all target audiences
Customized content Adapted to each user profile
Engaging client experience Supporting users according to
their goals, lifestyle and age.
Context

A unified offering focused on support

To serve its various target audiences, the OIIQ is looking to create a new digital space that fosters the exchange of ideas and is rich in resources and features that provide an engaging client experience.

Objectives

  • Consolidate all 16 OIIQ sites on a single digital platform.
  • Engage in and maintain a dialogue with the public, members, partners and health professionals.
  • Increase the Ordre’s revenues by integrating a marketing component (e.g., paying for online training).
 
Strategy

Human beings at the heart of the strategy

Adopt a client-centric approach that considers each person’s specific needs and pathways.

Five-part segmentation of the strategic component

  • Support: Offer a personalized decision support.
  • Conversion: Turn passive users into assets.
  • Customization: Provide relevant content to each person.
  • Loyalty: Improve the rate of return visits to the site.
  • Marketing: Increase the number of transactions and purchase frequency.
 
Creation

An optimized user experience

To achieve the Ordre’s objectives and create a unified, concise and scalable ecosystem, various tactics have been implemented throughout the project.

Content Strategy

To establish and maintain the connection with nurses, a content strategy approach was implemented. A great deal of work was done to simplify the content and adapt the messages and terms used.

Customization

The new site adapts the content offering according to each user’s interests (targeted publications by location or clinical area).

Technology

The right technology to create the experience

To meet the OIIQ’s business needs, we used the Liferay 7 web platform and Java.

We also leveraged SpringBoot, Java8 and Tomcat to set up microservices. The goal was to outsource transactions and processes so capacity can easily increase and decrease, as needed.

 
Innovation

Atomic Design and User Experience

On the graphic front, we shifted to atomic (or modular) design to achieve an even more optimal concept. The interface design is based on various modules that target iterative creation and, by extension, an improved the user experience.

We also invested major efforts in design and user experience testing for easier, more user-friendly site navigation.