TINK – 25 Years of Transforming Quebec’s Digital Scene

November 25, 2020

Montreal, November 25, 2020 — Tink, one of Quebec’s largest independent digital agencies, is celebrating its 25th anniversary this year. Located in the Cité du Multimédia, the agency has 120 employees and an annual revenue of $16 million. Metro, VIA Rail, Desjardins, the Fonds de solidarité FTQ, BMR, the Ordre des infirmières et infirmiers du Québec, and Brunet are just a few of the prestigious names on its client list.

Comfortable working behind the scenes, Tink is the author of a number of large-scale digital projects that put it in a class of its own within Quebec’s communications and new technologies industry. As a user, you’ve likely already encountered one or more of the interfaces designed and produced by this one-of-a-kind agency, which aims to help its clients increase their profitability.

On a Mission To Create Value

In their own way, the people at Tink have shaped Quebec’s web, new technologies, communications, and marketing industries. The agency was founded in 1995 under the name Concept S2i. Led by the formidable trio of Jocelyn Couture, Michel Couture, and Marcel Tremblay, it has become a force to be reckoned with in the digital realm.

Tink has never given into the tech world’s penchant for flashy, fleeting trends. Instead, the management team has relied on consistency and perseverance, fine-tuning its strategic vision while staying true to its original goals. Twenty-five years ago, the agency was striving to help businesses leverage new technologies to increase efficiency and create value. Today, the mission remains the same—the wording is just a little different, explains Jocelyn Couture, Tink’s president and CEO.

Quebec Clients at the Top of Their Class

Tink’s stellar reputation is built on the quality services it provides to its clients. The company’s long-term business strategy has allowed it to develop lasting relationships with top Quebec brands. These brands first came to the agency 5, 10, 15, and in some cases even 20 years ago, and they’ve remained loyal ever since. Tink’s vast client portfolios include large companies, public and parapublic organizations, and SMEs from the primary, secondary, and tertiary sectors.[1]

From day one, the agency’s main goal has been to help its clients get the most out of digital technology. While Tink has never stopped evolving, we’ve always approached digital services in a very business-like manner, never losing sight of the potential return on investment. A digital project must first and foremost bring value to a company and, of course, its clients. Our projects are designed to be relevant and sustainable, emphasizes Michel Couture, vice-president of digital strategy and planning.

Committed to their values, the people at Tink aim to deliver personalized service to each of their clients. Their approach to technology is the same: how can technology be used to best serve the client’s ideas and needs?

Always Agile

During the COVID-19 crisis, Tink has experienced a surge in business. Forced to transition on the fly to remote work and e-commerce, a number of organizations have had to fast-forward their digital transformation. Others have needed to find technological solutions to complex and very real problems, which happens to be Tink’s specialty. To stand out from the competition, the agency relies on its agility and expertise, undoubtedly two of its greatest assets.

People First

Tink is still going strong after 25 years of excellence in digital services. That’s an achievement worth celebrating! After all, many Quebec companies don’t make it beyond five years. Tink understands that recognizing the strength and importance of human capital is key to its longevity. Our number one asset isn’t software or hardware—it’s brainware, says Michel Couture. In addition to being loyal, our employees are true experts in the digital field. The team includes strategists, designers, digital performance experts, developers, integrators, and data specialists, among others, and we know we can count on every single one of them. I’m proud of the breadth of talent we have at Tink.

More promising still, the next generation of managers and endearing tech nerds is already in place, ready to use its diligence and creativity to lift both the company and its clients to new heights over the next 25 years!

Vice-President, Digital Strategy and Planning