Employee profile – Sylvie Raccioppoli, Senior Digital Production Coordinator

July 6, 2023
Sylvie Raccioppoli

Being a coordinator means handling all manner of deadlines, priorities, and contingencies. Sylvie Raccioppoli, our Senior Digital Production Coordinator, is well-versed in all three! Get to know Sylvie and her responsibilities on our team.

In a few words, how would you describe your role and typical daily tasks?

Two words: fast paced! My job involves juggling a lot of sprints and deadlines. I have to follow every project that come into the digital department so I can set priorities, assign tasks to integrators and coordinators, distribute work equally, conduct follow-ups, and make sure that every member of our team can hit their deadlines.

Quality control is another important aspect of my job. I need to draw on my critical thinking skills to effectively manage potential problems or situations that require additional resources.

I’m also the day-to-day resource person for my team. I support them when there are production or client issues: I thoroughly assess projects, assign them to the right person, and make myself available for follow-ups. My listening skills, open mind, and keen sense of analysis are valuable assets that allow me to identify the strengths and weaknesses of my teammates and assign them to the right projects.

Last but not least, I would say that my job is quite unpredictable. Even though I’m extremely organized, my week never goes exactly as planned. There’s often a huge difference between what my calendar says I should be doing and what I’m actually doing. It’s all part of the job!

In your opinion, what hard and soft skills are required to succeed in a position like yours?

Of all the hard and soft skills you need to succeed in this role, these four are particularly important:

  • 1. Organization: Having systems in place makes it easier to deal with unforeseen circumstances. In particular, a good tracking system can help you prioritize tasks and prevent things from slipping through the cracks.
  • 2. Flexibility: As I mentioned, this role means dealing with your fair share of contingencies on a daily basis. You have to be prepared to turn on a dime whenever something comes up.
  • 3. Stress management: This job can be stressful, especially when I’m up against tight deadlines! That’s why I have to pick my battles, use my time wisely, and keep stress to a minimum with a solid organization system.
  • 4. Leadership: As you might expect, my duties as a senior coordinator often require me to take the lead, find solutions, and motivate the digital production team, especially in the team meetings I run every morning.

What have you learned during your time at Tink?

I was a print media coordinator earlier in my career. Since transitioning to digital (and joining Tink), I’ve learned that it’s always possible to fix or improve content, even after it’s been delivered. The web and digital technology give us a lot of latitude and flexibility, which is a big plus! Since I started at Tink in January 2022, I’ve learned that it’s okay to revisit projects to make improvements when necessary.

What do you like about Tink, and what makes you stay?

After more than 20 years working as a coordinator and team manager, I think I’ve found the company I want to stay at until I retire! At Tink, I get to push myself every day and be part of a close-knit team. Even though we’re not saving lives, as my manager often says, it’s very rewarding to know that my team is happy with their work and that our clients are satisfied with the projects we deliver.

I especially appreciate Tink’s people-first attitude. I still remember my first company happy hour: I had just been hired and all the managers already knew my name! They walked over, asked me questions, and knew what clients I was working with. There’s a real sense of community here, which allows us to build trusting relationships with coworkers and clients while still keeping things professional. I also appreciate that Tink’s leadership team is always very transparent in their business decisions. There don’t keep anything hidden during the quarterly meetings, and management always updates us on the status of projects.

What is your greatest professional accomplishment?

I’m really proud to have advanced so quickly after joining Tink. I was initially hired as a digital production coordinator in January 2022, and a year later I was promoted to senior coordinator. The company quickly recognized my abilities, my potential, and my professionalism. I also love getting messages from satisfied customers telling me what a positive impact I’ve had on their project. It’s a nice little confidence boost!

How would you describe the work atmosphere at Tink?

We’re kind of like a big family. We’re very close and supportive of one another, even though we’re not always together. My colleagues are always ready to pitch in and give someone a hand. I know I can count on them!

For you, working at Tink means having the opportunity to ...?

Working at Tink means being able to maintain a healthy work-life balance thanks to a flexible scheduling policy that gives you the option to work from home or in the office. That’s one of the things I like most about working here!

Being a Tinker also means working on large-scale projects where new ideas are always welcome. You can take an active role in continuous improvement initiatives and grow in your career alongside experienced, talented people.

What advice would you give to future employees in your field?

Honestly, you have to have nerves of steel to do this job! The coordinator is the point person at every step of the process. You have to keep up with the pace, even when things get a little hectic.

The digital world is constantly evolving. You need to stay abreast of new developments and keep your knowledge and skills up to date. There are endless opportunities to challenge yourself!