Metro becomes festive for the holiday season!

December 9, 2022
Campagne de noël de Metro

Two great projects were delivered at the beginning of December for our client Metro: the 2022 declination of the holiday campaign and the update of the page related to the 25 days of metro&moi gifts contest.

Project #1: Holiday page in Metro's colors

The concept was to create a landing page with the colors of the new "A taste for life" brand image. On this page, we associated the expressions with iconic holiday characters to continue the story of the TV campaign produced by Cossette. Since we wanted to create value for users, we took the concept a step further by offering themed recipes that support the phrases (and their meaning!) while reflecting the personalities of our characters.

Manger c'est la vie

To experience the Metro holiday season, visit the 2022 campaign page and discover tips, products, and recipes for your holiday menu!

Project #2: 25 days of metro&moi gifts contest page

The advent calendar is back this year!

The project was divided into two phases. First, from November 24th to December 1st, the page displayed a big countdown before the contest started. Our team created an animation with an automated countdown technology developed in Java Script, and then a reveal effect when you scroll down.

25 jours de cadeaux

Then, for the second phase, Metro launched its advent calendar exclusively for metro&moi members, for the arrival of the holiday season.

The concept: every day, from December 1 to 25, members are invited to visit Metro's social networks, more specifically Facebook and Instagram, for a chance to win one of the prizes offered by Metro and its partners. The page lists the 25 days of giveaways in an interactive calendar format and includes interactive thumbnails and effects when you place your mouse on top of the images.

Calendrier de l'avent

Throughout the month of December, the page will be updated with the day's gifts lit up in the tree, as well as the names of the winners. A contest via a form is also available, for a chance to win an additional 75,000 m points! Consultez le Check out the Metro Advent Calendar!!

The purpose of this page is to promote the generosity of Metro and its partners, to increase its notoriety, its visibility and that of its star products.

Congratulations to Émilie Valcourt, Maxime Hurel, Camille Leclerc, Yang Zeng, Sabrina Fournier, Claudia Burton, Nicolas Pelletier, Marjolaine Hébert, Andres Gonzales, Aurélie Chevanelle-Couture, Mylène Dunand, Alexandre Germain and Louis Tremblay for the ideation, design, and development of these festive pages!

As Metro's digital partner for more than 16 years, Tink works in close collaboration with the grocer's teams to continuously evolve its digital platforms.

Marketing and Communications Coordinator