A promising partnership with Tennis Canada

December 14, 2022
Tennis Canada

Tennis Canada is the official federation of tennis in Canada, member of the International Tennis Federation, the Canadian Olympic Committee, and the Canadian Paralympic Committee. Its mission is to develop, organize and ensure the growth and promotion of tennis in Canada. The organization owns and organizes the two famous tournaments of the ATP Tour (men) and the WTA (women): The National Bank Open presented by Rodgers (men's and women's), which are held annually alternating between Montreal's IGA Stadium and Toronto's Sobeys Stadium.

To help lead the growth, development, and promotion of tennis in the country, Tennis Canada is planning a complete redesign of its digital ecosystem, including the two National Bank Open presented by Rogers’ websites, the Tennis Canada website, and the website of the Association of Tennis Professionals in Canada. With Tennis Canada's goal of becoming a digital-first organization, this new digital ecosystem, based and centered on the user experience is one of the foundation projects of their digital transformation.

Through a request for proposals, Tink was chosen to accompany Tennis Canada in its technological redesign project. Tink will oversee web development, the entire data strategy and SEO. This mandate is carried out in collaboration with Royal Gramma, responsible for the customer experience strategy, interface design (UX and UI) and content strategy.

The project team at Tink is particularly happy to be able to contribute to the growth of tennis in Canada thanks to this new business partnership, and is proud to accompany, guide and develop the future digital ecosystem of Tennis Canada!

Marketing and Communications Coordinator