The Green Portrait: How the Fonds De Solidarité FTQ Is Offering a New Perspective on Our Relationship With the Environment
In light of its commitment to the environment and sustainable development, the Fonds de solidarité FTQ has deployed a digital platform that provides users with a portrait of their environmental consciousness based on their perceptions, behaviours, and purchasing habits.
What is the purpose of this initiative? To position the Fonds de solidarité FTQ as a green organization while appealing to a younger audience. To achieve this goal, Tink has developed a tool allowing Internet users to create their own green portrait online by completing four questionnaires on the themes of food, purchasing habits, waste, and transportation.
Participants can then compare their results with those of other Quebecers and learn how to reduce their environmental footprint based on the testimonials of professionals.
From the initial strategy to content creation, Tink, in collaboration with Cartier, designed the Fonds de solidarité FTQ initiative known as ecoportrait.ca open a new window.