Insights
Our experts share their views on best practices and trends in digital transformation, digital marketing, and customer experience (CX).
Insight
Action plan for a successful migration to Google Analytics 4
Dominic Villiard
July 14, 2022
If anyone tells you it’ll only take two weeks to migrate to Google Analytics 4 (GA4), you should be skeptical. Remember that movie The Money Pit, starring a young Tom Hanks? Centred on a home reno that turns into a nightmare, the film depicts project management at its worst. When asked how long the work will take, the contractors’ steadfast reply is “Two weeks.” But does the work end up being completed in two weeks? Of course not. Here’s the real answer to how long it’ll take to migrate to Google Analytics 4: it depends. Disappointing, we know. [...]
Insight : #Tink25 « We help our customers go further and harness the full potential of digital »
Michel Couture
February 4, 2021
Insight : #Tink25 « At Tink, the technical and creative teams work hand in hand »
Marcel Tremblay
January 19, 2021
Insight : COVID-19: The Digital Shift Is More Relevant Than Ever
Laura Heid
April 8, 2020
Insight : COVID-19: A Time for Companies To Reflect and Adapt Their Customer Experience
Laura Heid
March 26, 2020
Insight : How CX Incites Value Creation in Companies?
Antoine Desjardins
July 8, 2019
Insight : Testing Your Solution’s Usability to Ensure It Will Meet Your Client’s Needs Is a No-Brainer!
May 7, 2019
Insight : How Customer Experience Is Changing the Face of Banking and Financial Services
François Boissonneault
April 4, 2019
Insight : Embracing Digital Technology to Enhance Customer Experience (CX)
Michel Couture
April 2, 2019
Insight : Using Customer Experience as a Strategic Lever
Martin Proteau
March 22, 2019