Powering Centre du Rasoir’s e-commerce site with Shopify Plus
![Centre du Rasoir Shopify Plus](/sites/default/files/images/centre-du-rasoir_hero%402x.jpg)
Mandate
In 2021, Centre du Rasoir entrusted Tink with a mandate to completely overhaul the company’s digital transaction ecosystem. The previous e-commerce platform was getting old, and in 2021, Centre du Rasoir was undertaking a major shift (new brand image, new store concepts).
Tink worked in close collaboration with Shopify Plus, which put a launch engineer at our disposal in order to execute the best practices and applications available to meet the different requirements and business rules of our client, defined by our teams.
![Centre du Rasoir Shopify Plus](/sites/default/files/styles/responsive_image/public/images/centre-du-rasoir_1%402x.jpg?itok=rpRJdJS3)
Projects - Strategy
To best serve Centre du Rasoir’s business needs, a major audit was carried out to identify the following:
- The best technology partner for the new e-commerce platform: Shopify Plus
- Workshops to optimize e-commerce business rules, from the online ordering process all the way to delivery, in collaboration with Shopify Plus and Centre du Rasoir’s teams
- Work on the digital marketing plan (SEO, marketing automation, newsletter, etc.)
Projects - Technology
Tink was entrusted with the development of the new tools, as well as the technological transition from Magento, the previous e-commerce platform, to Shopify Plus:
- Akeneo PIM (product inventory management) migration and updating to the latest version
- Development of a connector to the ERP (or IMS, integrated management system) to ensure the seamless exchange of information
- UX/UI support to ensure an optimal online customer experience
- Launch, support, and development of the site to handle future updates
![Centre du Rasoir Shopify Plus](/sites/default/files/styles/responsive_image/public/images/centre-du-rasoir_2.jpg?itok=-uzLYY9f)
Client testimonial
« Tink is a 100% Quebec company with 26 years of expertise in digital transformation. They were the obvious choice to help us with the evolution of our e-commerce platform. The collaboration between our teams went very smoothly, with mutual respect and trust; it’s a pleasure to work with such high-calibre professionals. »
Results
Following a close collaboration between Tink and Centre du Rasoir, this project was completed in seven months, just in time for Black Friday/Cyber Monday weekend. The launch went off without a hitch, and the infrastructure was robust and efficient, making it possible to support a high number of visits and orders. The entire Centre du Rasoir team is extremely happy with the end result and the volume of sales generated by the new e-commerce site!