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AMT Bringing together all transit modes into a single site.

7,700,000 schedules
-65% bounce rate in the first 4 months following launch
Context

Customer acquisition and retention

People want their commute to be easy. Thus, the AMT aimed to make its network and calculation of transit data more accessible, while raising driver awareness of the benefits of using public transit.

OBJECTIVES

  • Make content easily accessible
  • Build customer loyalty
  • Raise awareness
Strategy

Information and support

To optimize the experience, the website was developed using responsive design, while complying with web accessibility standards (SGQRI) and the AMT’s graphic style guide for its brand.

ACROSS THE BOARD EFFICIENCY

Featuring information that is adapted, location-based, integrated, accessible and fully customizable, the AMT site has become a leader in the field of intermodal travel.

Creation

Clean and simple design

The nature of the AMT site presented a considerable creative challenge. It required synthesizing a large amount of data that needed to be adapted to the medium while being compliant with SGQRI accessibility standards. The proposed graphic style guide calls for clear, simple and clean coding, supported by an iconography that clearly differentiates each type of information and each mode of transportation.

DESIGN

Since the site serves multiple purposes, the design needed to be simple and innovative. Extensive usability testing was carried out to ensure fast and efficient data management.

Technology

GTFS

Precise information is the key to efficient mass transit. That’s why the AMT uses GTFS technology. Linked to Google, this system delivers location-based data informing users about bus and train schedules in real time.

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Innovation

Much more than an interactive card

Users can check the different fares for each city in the Greater Montreal area. The site offers everything from bus stops to train, metro and BIXI stations, as well as electric charging stations and parking spots—even Communauto locations.

See the website