St-Hubert Building loyalty through entertainment
Customer acquisition and retention
Innovation has always been a part of St-Hubert’s DNA. It was the first fast-food restaurant to adopt ecommerce in Quebec. Faced with increasing competition in its sector and an aging customer base, St-Hubert wanted to reach a younger demographic.
- Acquire a younger, trendier clientele
- Build customer loyalty among the family market
- Incite customers to visit the restaurant through promotional codes
Information and support
The twofold strategy explores the concepts of gamification. The first consists of a mobile game to boost online and takeout orders by allowing users to earn promotional offers by means of a lottery. The second involves cards scanned in St-Hubert rotisseries, giving users additional game powers.
Chicken Run features graphical elements that represent each of the cities in the game (Quebec, Montreal, Ottawa, Kuujjuaq and Gaspé), cartoon-style characters and St-Hubert’s iconic yellow delivery car.
Linking the game to orders
Mobile games follow us everywhere. With Chicken Run, the game is taken a step further: prizes earned are automatically linked to users’ online St-Hubert account. Users can then easily order their prize online in just a few clicks.
St-Hubert is one of the first fast-food restaurant chains to launch a mobile game on the market supported on mobile phones and tablets. The game fits into St-Hubert’s overall ecosystem, both online and in rotisseries.