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Nouveau site corporatif de VIA Rail

A new visual identity and positioning for VIA Rail’s corporate website

2019.11.19
L’ambition de cette refonte était de créer une plateforme dynamique et inspirante qui présente du contenu engageant, tout en mettant de l’avant les avancées et les projets concrets de l’organisation. VIA Rail ne s’arrête pas aux promesses, mais livre par cette occasion les preuves tangibles d’une transformation et d’une modernisation profonde.
Laura Heid
Laura Heid
Coordinatrice services-conseils
lheid@tink.ca
T 5148660995_202
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L'écoportrait

Rethinking our relationship with the environment with the Fond de solidarité FTQ’s eco-profile.

2019.09.13
From strategy to content writing, graphic design and solutions development to implementation, Tink, digital partner of the Fonds de solidarité FTQ, was entrusted to design the organization’s most recent initiative - écoportrait.ca.
Laura Heid
Laura Heid
Coordinatrice services-conseils
lheid@tink.ca
T 5148660995_202
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Création de Valeur

How CX incites value creation in companies?

2019.07.08

Digitization and data have had a disruptive effect on our business models and the economy, both on a local and international scale. This impact is so large that some believe we are on the brink of the fourth industrial revolution. And they’re not wrong. Changes that used to take place over the course of a decade are now happening in a span of 12 to 36 months! And our business models – if not industries as a whole – that we took for granted, have had no choice but to reinvent themselves (think of print media or the music industry, among others).

Antoine Desjardins
Antoine Desjardins
Vice-président services-conseils
adesjardins@tink.ca
T
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Computer - Fonds FTQ

A Grand Prix Média for the Fonds de solidarité FTQ

2019.05.24

The Fonds de solidarité FTQ was awarded a Grand Prix Média in the category best content creation for its initiative Épargne positive.

The project was carried out in partnership with Cart1er. Tink defined the digital ecosystem, conceived its platform, elaborated the owned content strategy in collaboration with the Fonds and produced the owned content. Cart1er crafted and launched the media strategy and coordinated the creation of paid content.

Virginie Lamoureux
Virginie Lamoureux
Communication, marketing and social media counselor
vlamoureux@tink.ca
T
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Parcours oculaire

Testing your solution’s usability to ensure it will meet your client’s needs is a no-brainer!

2019.05.07

At Tink, we strongly believe that usability tests are more than a sound investment, they’re a given. However, we also concede that there is still a long way to go in terms of education and awareness about usability testing. That is why today we chose to explore the topic of eye-tracking and the remarkable benefits it can bring when evaluating your solution’s functional design.   

Before getting to the heart of the matter, let’s review the ins and outs of usability testing

Gabriella Ramanandraibe
Gabriella Ramanandraibe
User experience designer (UX)
gramanandraibe@tink.ca
T 15148660995
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Service Financier

How customer experience is changing the face of banking and financial services

2019.04.04

Banks and other financial services know they won’t be immune to the transformations brought on by new technology. It’s only a matter of time until the Netflix or the Uber of the financial world starts the ball rolling.

François Boissonneault
François Boissonneault
Account Director
fboissonneault@tink.ca
T 5148660995
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Service CX

Embracing digital technology to enhance customer experience (CX)

2019.04.02

Emerging technology has revolutionized our purchasing habits. It limits the number of intermediaries involved and dematerializes the whole buying process. We went from brick and mortar to E-commerce, showrooming and marketplaces. Big disruptors like Airbnb, Netflix and Amazon have altered our expectations when it comes to service. Those expectations are now higher than ever and continue to grow. And if you take a closer look at what these trailblazers have in common, their ongoing success can clearly be attributed to their use of emerging technology to drive customer experience (CX).

Michel Couture
Michel Couture
Vice-President, Strategy and Digital Planning
mcouture@tink.ca
T 514 866-0995