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Computer - Fonds FTQ

A Grand Prix Média for the Fonds de solidarité FTQ

2019.05.24

The Fonds de solidarité FTQ was awarded a Grand Prix Média in the category best content creation for its initiative Épargne positive.

The project was carried out in partnership with Cart1er. Tink defined the digital ecosystem, conceived its platform, elaborated the owned content strategy in collaboration with the Fonds and produced the owned content. Cart1er crafted and launched the media strategy and coordinated the creation of paid content.

Virginie Lamoureux
Virginie Lamoureux
Communication, marketing and social media counselor
vlamoureux@tink.ca
T
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Parcours oculaire

Testing your solution’s usability to ensure it will meet your client’s needs is a no-brainer!

2019.05.07

At Tink, we strongly believe that usability tests are more than a sound investment, they’re a given. However, we also concede that there is still a long way to go in terms of education and awareness about usability testing. That is why today we chose to explore the topic of eye-tracking and the remarkable benefits it can bring when evaluating your solution’s functional design.   

Before getting to the heart of the matter, let’s review the ins and outs of usability testing

Gabriella Ramanandraibe
Gabriella Ramanandraibe
User experience designer (UX)
gramanandraibe@tink.ca
T 15148660995
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Service Financier

How customer experience is changing the face of banking and financial services

2019.04.04

Banks and other financial services know they won’t be immune to the transformations brought on by new technology. It’s only a matter of time until the Netflix or the Uber of the financial world starts the ball rolling.

François Boissonneault
François Boissonneault
Account Director
fboissonneault@tink.ca
T 5148660995
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Service CX

Embracing digital technology to enhance customer experience (CX)

2019.04.02

Emerging technology has revolutionized our purchasing habits. It limits the number of intermediaries involved and dematerializes the whole buying process. We went from brick and mortar to E-commerce, showrooming and marketplaces. Big disruptors like Airbnb, Netflix and Amazon have altered our expectations when it comes to service. Those expectations are now higher than ever and continue to grow. And if you take a closer look at what these trailblazers have in common, their ongoing success can clearly be attributed to their use of emerging technology to drive customer experience (CX).

Michel Couture
Michel Couture
Vice-President, Strategy and Digital Planning
mcouture@tink.ca
T 514 866-0995
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mobilité - image

Utilize CX for Mobility and Public Transportation

2019.03.22

In the mobility and public transport sector, delivering efficient and profitable customer experience presents its own set of challenges. There are many important elements to consider in the passenger experience, from being able to plan trips (often intermodal) in advance to verifying the availability of a service in real-time, or using adapted transportation if a person’s physical condition requires it.

Philippe Girard
Philippe Girard
Account Director
pgirard@tink.ca
T
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levier

Using Customer Experience as a Strategic Lever

2019.03.22

Customer experience, better known as CX, is the industry’s new buzzword. You’ve undoubtedly heard a colleague, or maybe a manager talking about it in a meeting, but do you fully understand the depth and complexity of this concept?!

Martin Proteau
Martin Proteau
Directeur - Stratégie et Expérience Client
mproteau@tink.ca
T 514 866-0995
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Pourquoi le Cx est-il plus pertinent que jamais?

Understanding Why CX is a crucial element for today’s businesses

2019.03.22

Customer experience (CX) should be an important strategic lever for all organizations. That’s why Tink has switched gears and made this area of expertise the focal point of the services it offers. The company has shifted from focusing on marketing and digital technology, to a more holistic set of services, with our sights set on profitability. Tink now prepares and guides medium and large-sized companies through their digital transformations by putting the customer at the heart of the process. Here are the reasons behind this business decision.

Jocelyn Couture
Jocelyn Couture
President & Chief Executive Officer
jcouture@tink.ca
T 514 866-0995