Digitization and data have had a disruptive effect on our business models and the economy, both on a local and international scale. This impact is so large that some believe we are on the brink of the fourth industrial revolution. And they’re not wrong. Changes that used to take place over the course of a decade are now happening in a span of 12 to 36 months! And our business models – if not industries as a whole – that we took for granted, have had no choice but to reinvent themselves (think of print media or the music industry, among others).

The Fonds de solidarité FTQ was awarded a Grand Prix Média in the category best content creation for its initiative Épargne positive.

The project was carried out in partnership with Cart1er. Tink defined the digital ecosystem, conceived its platform, elaborated the owned content strategy in collaboration with the Fonds and produced the owned content. Cart1er crafted and launched the media strategy and coordinated the creation of paid content.

At Tink, we strongly believe that usability tests are more than a sound investment, they’re a given. However, we also concede that there is still a long way to go in terms of education and awareness about usability testing. That is why today we chose to explore the topic of eye-tracking and the remarkable benefits it can bring when evaluating your solution’s functional design.   

Before getting to the heart of the matter, let’s review the ins and outs of usability testing

Banks and other financial services know they won’t be immune to the transformations brought on by new technology. It’s only a matter of time until the Netflix or the Uber of the financial world starts the ball rolling.

Emerging technology has revolutionized our purchasing habits. It limits the number of intermediaries involved and dematerializes the whole buying process. We went from brick and mortar to E-commerce, showrooming and marketplaces. Big disruptors like Airbnb, Netflix and Amazon have altered our expectations when it comes to service. Those expectations are now higher than ever and continue to grow. And if you take a closer look at what these trailblazers have in common, their ongoing success can clearly be attributed to their use of emerging technology to drive customer experience (CX).

In the mobility and public transport sector, delivering efficient and profitable customer experience presents its own set of challenges. There are many important elements to consider in the passenger experience, from being able to plan trips (often intermodal) in advance to verifying the availability of a service in real-time, or using adapted transportation if a person’s physical condition requires it.

Customer experience, better known as CX, is the industry’s new buzzword. You’ve undoubtedly heard a colleague, or maybe a manager talking about it in a meeting, but do you fully understand the depth and complexity of this concept?!