How customer experience is changing the face of banking and financial services
Banks and other financial services know they won’t be immune to the transformations brought on by new technology. It’s only a matter of time until the Netflix or the Uber of the financial world starts the ball rolling.
Embracing digital technology to enhance customer experience (CX)
Emerging technology has revolutionized our purchasing habits. It limits the number of intermediaries involved and dematerializes the whole buying process. We went from brick and mortar to E-commerce, showrooming and marketplaces. Big disruptors like Airbnb, Netflix and Amazon have altered our expectations when it comes to service. Those expectations are now higher than ever and continue to grow. And if you take a closer look at what these trailblazers have in common, their ongoing success can clearly be attributed to their use of emerging technology to drive customer experience (CX).
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Utilize CX for Mobility and Public Transportation
In the mobility and public transport sector, delivering efficient and profitable customer experience presents its own set of challenges. There are many important elements to consider in the passenger experience, from being able to plan trips (often intermodal) in advance to verifying the availability of a service in real-time, or using adapted transportation if a person’s physical condition requires it.
Using Customer Experience as a Strategic Lever
Customer experience, better known as CX, is the industry’s new buzzword. You’ve undoubtedly heard a colleague, or maybe a manager talking about it in a meeting, but do you fully understand the depth and complexity of this concept?!
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Understanding Why CX is a crucial element for today’s businesses
Customer experience (CX) should be an important strategic lever for all organizations. That’s why Tink has switched gears and made this area of expertise the focal point of the services it offers. The company has shifted from focusing on marketing and digital technology, to a more holistic set of services, with our sights set on profitability. Tink now prepares and guides medium and large-sized companies through their digital transformations by putting the customer at the heart of the process. Here are the reasons behind this business decision.
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An improved look for RESISTO's website
In partnership with Tink, RESISTO has modernized its online platform. The comprehensive redesign of the company’s Canadian and American websites targets the needs of construction professionals and homeowners/do-it-yourselfers. RESISTO, a division of SOPREMA, is a renowned international company that specializes in the retail sale of residential construction and renovation products.
A Conference on Customer Experience (CX)
In partnership with Symplify, Tink organized the 2nd edition of the Sommet Customer Journey on February 11, 2019 at the Grande Bibliothèque Nationale de Montréal. This year, marketing and digital experts united to explore the coveted theme: customer experience: it’s a love-hate thing. “While professionals can’t get enough of customer experience, consumers, on the other hand, have a love-hate relationship with brands. They are bombarded with messages, they feel hounded and used.