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Monetico Mobile

Monetico Mobile, a new technology for merchants


Montreal, November 10, 2015 - Always wanting to meet the evolving needs of small businesses, self-employed workers, professionals and merchants on the go, Desjardins now offers two new mobile payment solutions: Monetico Mobile and Monetico Mobile +.

These solutions are easy to use, affordable and secure. They allow customers to pay with their credit or debit card thanks to a keypad connected via Bluetooth to a smartphone or tablet using the Monetico Mobile app (iOS or Android).

Tink contributed to the marketing campaign and, in collaboration with RESSAC, the digital agency also helped make the Monetico launch successful through strategic assistance and the creation of the campaign webpages. A tutorial video was also produced to promote and describe the new service to the target audience. 

Finally, these new payment solutions required the creation of a new Support Center section on in addition to significant work related to content strategy, user experience and design creation. The digital campaign also includes marketing efforts focused on SEO referencing to promote the launch of the two Monetico Mobile solutions.

About Desjardins Group 
Desjardins Group is the leading cooperative financial group in Canada and the fifth largest cooperative financial group in the world with assets of close to $251 billion. It has been rated one of the 50 Best Employers in Canada by Aon Hewitt. To meet the diverse needs of its members and clients, Desjardins offers a full range of products and services to individuals and businesses through its extensive distribution network, online platforms and subsidiaries across Canada. Considered North America’s strongest bank according to Bloomberg News, Desjardins has one of the highest capital ratios and credit ratings in the industry.
About Tink
Tink has been at the forefront of the marketing and technological dimensions of the business world since 1995, using its knowhow to guide its partners and establish innovative and profitable strategies. Tink is one of the few Quebec-based agencies with in-depth knowledge of the entire value creation chain, proposing a 360° offer starting from the strategy to the realization, including gamification, merchandising as well as support, evolution and 24/7 hosting services.

Michel Couture
Michel Couture
Vice-President, Strategy and Digital Planning
T 514 866-0995